commercial awareness

Researching a potential employer

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It is really useful to know as much as you can about an organisation that you plan to apply to. Finding out more about what they do and how they are being reported in the news has been made a bit easier by a range of profiles called ‘Employer Insights’ available on the TARGETJobs website. There are currently over 50 profiles with plans to extend this to 100 by the end of September. The profiles currently focus on large employers so for those of you considering applying to these types of organisations, you could find some valuable information here.

Knowing information that help you to understand more about issues including how a company is developing and what its future plans are, who are their competitors, what the press are reporting about it and perhaps most important of all, being able to be specific when asked, ‘why do you want to work for us?’, are key to successful interviews and effective networking.

Each Employer Insight contains information about what the jobs are like, company culture, core competences, selection procedures and current news and TARGETjobs say they will be regularly updated.

Have a look and let us know what you think!


Developing Commercial Awareness

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  One of my colleagues recently attended a session delivered by Neil McGuire from Ernst & Young (EY). The feedback might give you some insight into that elusive skill, ‘commercial awareness’. Although he uses EY examples to demonstrate his points, his advice is relevant whatever sector you might be considering – including academia!

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