LinkedIn: What’s it all about?

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Careering Ahead

It’s a very 21st century thing to be Googled. Around 80% of employers Google applicants before inviting them to interviews – and that’s just the ones that admit it. I shouldn’t need to be advising anybody in the job market to lock down their personal Facebook or Twitter accounts, but LinkedIn works in the opposite way: it’s there to show you off to potential employers. If 80% of employers are Googling you, it’s about time you gave them something to look at. LinkedIn acts as a kind of digital CV and portfolio, that I’m sure will put the traditional paper CV six feet deep before long. The digital world is fast becoming the job market’s new home, with over 200 million LinkedIn members worldwide, if you don’t have a profile it’s time to get ahead of the curve.

It’s a common misconception that LinkedIn exists to serve those in the middle of their…

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